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This Month - Ad Writing Tips
6/25/2011

Online Advertising | Mistakes to Avoid Want Ads

Our customers know that a lot goes into successful online advertising campaigns. Creating a classified ad is not always easy and sometimes not as successful as you might like… the first time around. Our “Online Advertising Tips that offer easy, practical ways to enhance your success with online advertising.

This month we are offering some suggestions on what NOT to do when creating your classified ad.


1) Do NOT use an Abstract Headline... People can't relate to your ad if they don't know what you are advertising. Headlines are your first (and many times your only) chance to make an impact. Let readers know up front what you are advertising and/or that your ad pertains to them.......
2) Avoid Text Heavy Display Ads - Let's be honest, we can't all be advertising gurus. That is the reality. If your time only allows for a quick and simply ad then it is critically important to make use of what you do. Use relevant images, graphics and logos to spice up your ad. Text only display ads are boring and tend to get lost in the paper.......

3) Do NOT Give Up Too Soon - and expect your ad to perform at its best after just a few days. Online advertising is most effective when a good ad is combined with consistency. Running a small ad online for just a few days is probably not going to bring people in by the thousands. Running your advertisements frequently to build consumer confidence is a great way to enhance response......

4) Do NOT Only Test One Ad - Different versions of your ads are going to generate different results. Budget permitting, try two or three versions of the same ad to decide which one is going to get the best response. You may be surprised at how a little change in an ad change can bring big results......

5) Do NOT Leave out Contact Information - This sounds simple enough. However, we are not just talking about throwing in a phone number. People want options. Provide a variety of contact information, ensuring that everyone has a comfortable way to get in touch with you